With mobile searches gaining momentum, it is indispensable for businesses to have a responsive website. For those of you who have encountered the term “responsive website” for the first time, responsive website is a single site that can adjust to any screen size and provide seamless web experience across devices. Why responsive web design development is important for your business? Let’s put a glance below:
Customers are more likely to return to your site if they get a positive experience. With a responsive site, both desktop and mobile users would get pleasant experiences and your customers would appreciate it.
If your website has responsive design then it is obviously a cost-effective solution as you just have to design and maintain a single site instead of two.
As responsive design enables your website to scale up or down in order to best fit different screen sizes, it is ready for new gadgets with different screen sizes that hit the market.
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With a responsive website, a single website can achieve multiple objectives. You would only have one site to maintain, update your content once without pondering which device your audience is using to consume your content.
Brings more traffic
According to Google, 45 percent of visitors abandon a site that takes more than 5 seconds to load. As responsive websites save loading time, they attract more traffic. Today’s consumers mostly thrive on social media via mobile devices. Hence, you can leverage your social advertising (sharing links on social networking sites) with a responsive website.
The popularity of online shopping is accelerating as number of smartphone users are increasing by the day. Moreover, more than 70 percent of modern customers use smart devices to view the reviews of any product. If your website is not responsive then you would lose out on potential business.
Considering all the aforementioned benefits, a responsive website is profitable for your business. What do you think is appropriate for your business – a single responsive website or a website as well as a mobile app? It would be interesting to know how you would like to enhance user experience of your customers.